Privacy Policy

Privacy Policy including Google AdSense cookie and advertising disclosures

Effective Date: 22 July 2026 · Last updated: 3 October 2026

TheTechLane (“TheTechLane”, “we”, “our”, or “us”) operates https://www.thetechlane.in (and https://thetechlane.in), an independent technology publication for developers, students, and technology professionals.

This Privacy Policy explains what information we collect, how we use it, how we share it (including with Google for advertising), and the choices you have. By using the site you agree to this Policy. If you do not agree, please do not use the site.

1. Who we are

Publisher: TheTechLane
Website: https://www.thetechlane.in
General: hello@thetechlane.in
Privacy: privacy@thetechlane.in
Advertising: ads@thetechlane.in
Legal: legal@thetechlane.in
Country of operation: India

You can also reach us through our contact form.

2. Information we collect

Information you provide

  • Name or display name, email address, username, and profile details when you register or sign in
  • Profile picture and basic profile data if you use Google Sign-In
  • Messages sent through contact, newsletter, or comment forms
  • Articles, drafts, comments, and images you voluntarily submit

Information collected automatically

  • IP address, browser type, device type, operating system, and language
  • Pages visited, referring URL, time on page, and approximate location derived from IP
  • Cookies, pixels, and similar identifiers used for security, analytics, and advertising

We do not receive or store your Google account password.

3. How we use information

  • Operate, secure, and improve the publication
  • Create and manage accounts, comments, and newsletters
  • Measure readership and content performance
  • Detect spam, abuse, fraud, and invalid traffic
  • Respond to support and legal requests
  • Display advertisements and measure advertising performance (see below)
  • Comply with applicable law, including Indian law

4. Advertising — Google AdSense (required disclosure)

TheTechLane uses Google AdSense to show advertisements on this website. Our Google AdSense publisher ID is ca-pub-6470514963042849.

Third-party vendors, including Google, use cookies to serve ads based on a user’s prior visits to this website or other websites.

Google’s use of advertising cookies enables it and its partners to serve ads to you based on your visit to this site and/or other sites on the Internet.

Users may opt out of personalized advertising by visiting Google Ads Settings. Alternatively, you can opt out of a third-party vendor’s use of cookies for personalized advertising by visiting www.aboutads.info.

Google’s use of cookies, including the DoubleClick cookie, and how Google uses data from partner sites is described here:

Advertising cookies and similar technologies may be used to:

  • Serve and personalize ads
  • Limit how often you see the same ad
  • Measure ad performance and conversions
  • Detect and prevent invalid (fraudulent or accidental) clicks and impressions
  • Comply with Google Publisher Policies

Ads are labeled as advertising and are separate from our editorial content. We do not sell your name or email address to advertisers. We do not click our own ads, ask others to click ads, or use deceptive placement. See our Advertising Policy and Cookie Policy.

5. Analytics

We use first-party analytics and, when configured, Google Analytics (GA4) and Microsoft Clarity to understand how the site is used (popular pages, devices, approximate region, and session behavior). These tools may set cookies or use similar identifiers.

6. Cookies

We use essential cookies (sign-in, security, theme), analytics cookies, and advertising cookies as described above. You can control cookies in your browser settings. Blocking essential cookies may prevent sign-in. Full details: Cookie Policy.

7. Sharing

We do not sell personal information. We share information only:

  • With processors who host the site, send email, store media, authenticate users, provide analytics, or serve ads (including Google)
  • When required by law or to protect rights, safety, and security
  • In a business transfer, if one occurs

8. Retention and security

We keep account and content data while your account is active and as needed for security, legal, and operational purposes. We use reasonable technical and organizational measures. No internet transmission is completely secure.

9. Your rights

Depending on applicable law (including the Digital Personal Data Protection Act, 2023 in India, and other laws that may apply to you), you may request access, correction, or deletion of personal data, or withdraw consent where processing is based on consent.

Email privacy@thetechlane.in or use the contact form. We may need to verify your identity. See also our Data Deletion Policy.

10. Children

TheTechLane is a technology publication for a general audience and is not directed at children under 13 (or the minimum age required in your country). We do not knowingly collect personal information from children. If you believe we have, contact privacy@thetechlane.in and we will delete it.

11. International visitors

Our servers and service providers may process data in India and other countries. If you visit from the EEA, UK, or Switzerland, Google’s EU User Consent Policy may apply to advertising cookies. Where required, we will use a Google-certified consent message (AdSense Privacy & messaging) before personalized ads.

12. Changes

We will update the “Last updated” date when this Policy changes. Continued use after changes means you accept the updated Policy.

13. Contact

Privacy questions: privacy@thetechlane.in
Publisher contact: thetechlane.in/contact