Cookie Policy
Cookie Policy including Google AdSense advertising cookies
This Cookie Policy explains how TheTechLane uses cookies and similar technologies on https://www.thetechlane.in. It should be read with our Privacy Policy and Advertising Policy.
1. What cookies are
Cookies are small text files stored on your device. Similar technologies include pixels, local storage, and mobile advertising IDs. They help the site function, remember preferences, measure traffic, and serve ads.
2. Essential cookies
Required for the site to work. Examples:
- Sign-in and session (HttpOnly authentication cookies)
- Security, CSRF protection, and abuse prevention
- Load balancing and basic site operation
The site may not function correctly if you block these.
3. Preference cookies
- Light / dark theme
- Cookie notice acknowledgement
- Other reading or UI preferences
4. Analytics cookies
We use first-party analytics and, when configured, Google Analytics (GA4) and Microsoft Clarity. These help us understand popular articles, devices, approximate region, and technical performance. They do not give us your name by themselves.
- Google Analytics opt-out: tools.google.com/dlpage/gaoptout
- Microsoft Clarity: Microsoft Privacy Statement
5. Advertising cookies — Google AdSense
TheTechLane uses Google AdSense (publisher ID ca-pub-6470514963042849) to display ads. This is active advertising, not a future plan.
Third-party vendors, including Google, use cookies to serve ads based on your prior visits to this website or other websites. Google’s use of advertising cookies enables it and its partners to serve ads based on your visit to this site and/or other sites on the Internet.
Advertising cookies may be used to:
- Show relevant ads (including personalized ads where allowed)
- Limit repeated ads
- Measure advertising effectiveness
- Detect invalid traffic and protect advertisers and publishers
These cookies may be set by Google domains such as googlesyndication.com, doubleclick.net, and google.com. Google may use cookies including (without limitation) IDE, DSID, and NID.
Opt out of personalized ads:
Learn more: How Google uses cookies in advertising and Google Privacy Policy.
6. Affiliate cookies
If an article includes an affiliate link, a cookie or redirect may be used to attribute a referral if you buy something. We do not use affiliate cookies to collect sensitive personal information. See Affiliate Disclosure.
7. How to control cookies
Most browsers let you view, delete, or block cookies. Blocking advertising cookies will not remove all ads; you may still see non-personalized ads. Blocking essential cookies can break sign-in.
Because there is no single Do Not Track standard, we may not change behavior solely based on a DNT signal. Use Ads Settings and browser controls for advertising cookies.
8. Contact
Questions: privacy@thetechlane.in or Contact.